The Thread Blog

Thread Connected Marketing Achieves Platinum HubSpot Solutions Partner Status

kevin@threadgroup.com (Kevin Cesarz) — Thu, 25 Jun 2026 16:10:48 GMT

We’re proud to share an exciting milestone: Thread Connected Marketing has advanced to Platinum status in HubSpot’s Solutions Partner Program.

For us, this is more than a badge. It’s a reflection of the work we’ve been doing to help organizations use HubSpot more strategically across marketing, sales, and service—and a sign of the momentum we’re continuing to build.

What HubSpot Is (and Isn’t): Cutting Through the Hype

kevin@threadgroup.com (Kevin Cesarz) — Wed, 18 Jun 2025 13:05:22 GMT

If you’ve been researching marketing and sales tools, chances are you’ve come across HubSpot. It’s one of the biggest names in customer relationship management (CRM) and inbound marketing, but what exactly is HubSpot? More importantly, what isn’t it?

Cleverly Creative: Working With Nonprofits

kimberly@threadgroup.com (Kimberly Feldkamp) — Mon, 24 Feb 2025 13:55:31 GMT

Thread Connected Marketing works with multiple local nonprofits on a variety of projects. From branding to websites, PR and special campaigns, we understand the unique challenges facing nonprofits. Most are budget-conscience, and their messaging and appeals must resonate with consumers in a competitive world of donor dollars.

Expanded 2024 Toledo Jeep Fest Tops Previous Marks

kevin@threadgroup.com (Kevin Cesarz) — Wed, 30 Oct 2024 12:01:24 GMT

Could it get bigger and be even more fun? Indeed, newly expanded Toledo Jeep Fest (TJF) No. 7 was the biggest and best event since the 2016 kickoff. More than 78,000 attendees from 40 states and 5 countries came to Toledo in 2024 to enjoy the All-Jeep Parade, Vendor Midway, Glass City Center Exhibit and Friday's new Glass City Crawlers Block Party, attended by more than 200 jeeps.

While the 2016 event was expected to attract 20,000 attendees to northwest Ohio, on All-Jeep Parade Day (Saturday, August 6) Toledo hosted more than 40,000 people from around the Midwest and beyond.

Thread Receives Press Club of Toledo Touchstone Award for Toledo Jeep Fest Social Media Coverage

kevin@threadgroup.com (Kevin Cesarz) — Mon, 07 Oct 2024 17:32:34 GMT

We’re excited to share that Thread Connected Marketing(Thread) has won a Press Club of Toledo 2024 Touchstone Award for our social media coverage of Toledo Jeep Fest (TJF)!

We were honored to receive this recognition, and we’re thrilled to celebrate the supportive Jeep community we’ve connected with.

Embracing a Customer-Centric Approach in Manufacturing Marketing

kevin@threadgroup.com (Kevin Cesarz) — Mon, 16 Sep 2024 15:58:45 GMT

In manufacturing, traditional marketing approaches have long focused on product features, specifications, and technical details. But old rules of marketing no longer apply. Today's manufacturing landscape demands a shift towards a customer-centric approach—prioritizing storytelling, engagement, and the creation of meaningful content that resonates with buyers at every stage of the decision-making process.

Whitney Rofkar Appointed to Destination Toledo CVB Board of Directors

kevin@threadgroup.com (Kevin Cesarz) — Wed, 04 Sep 2024 12:31:24 GMT

Whitney Rofkar, Vice President of PR & Event Management at Thread Connecting Marketing, was recently appointed to Destination Toledo Convention & Visitors Bureau esteemed Board of Directors.

Sustainability story was the focus at IBS 2024

jim@threadgroup.com (Jim Rush) — Wed, 01 May 2024 14:53:43 GMT

The largest and considered to be the premier tradeshow for the building products and services industry, the International Builders’ Show takes place in Las Vegas each February. A fantastic opportunity to learn more about the latest industry trends, it’s also a chance to reconnect with current and past clients. Filled with informative meetings, product demonstrations, and innovations, this year’s show had a clear focus on sustainability. Showcased were products that leave a smaller carbon footprint and provide lighter weight solutions, in addition to offering new techniques to save time and money on projects. Some of the new stand out products included: easy & affordable home elevator systems, water vapor electric fireplaces, and mechanically fed paint brushes.

New Technology Transforming Healthcare Experiences

judy@threadgroup.com (Judy McFarland) — Mon, 15 Apr 2024 14:15:00 GMT

In an increasingly digital world where remote services are gaining traction, telehealth is swiftly following suit. Online appointments and user-friendly chat systems make accessing professional opinions and advice easier than ever. Additionally, Artificial Intelligence (AI) and Virtual Reality (VR) have revolutionized the healthcare industry. It is important that these advances in technology are properly explained and discussed to ensure consumers can take advantage of this convenient technology in their pursuit of better health.

Embrace Event-related Trends in 2024 to Get Best Results

Whitney Rofkar — Tue, 06 Feb 2024 15:21:00 GMT

The world of events is constantly changing – especially in the last few years. Technologies are the driving force behind changes in the way people experience events, and the industry continues to adapt to keep up with the tech in addition to eventgoers’ needs and wants. Think about it: from virtual events to hybrid events to artificial intelligence … event trends are changing the way people interact with each other and the world around them.